Our collaboration with Tiritas® started with the conceptualisation and development of its corporate website Tiritas.es. Since then we have been the agency responsible for its digital strategy and presence.
In the website conceptualisation project, we designed a content strategy consistent with the targets and positioning objectives of the brand and of each product. The central elements of the editorial strategy are Curopedia and the blog, which together are responsible for the website’s increase in SEO traffic, which is 50 times greater than it was with the previous site.
In addition to designing the editorial strategy, we are responsible for writing the blog and the content on first aid published on Curopedia. The subject matter of the content and the editorial strategy take into account the analysis of the positioning results (positions by target keyword, competition, search volume, difficulty). More than 90% of SEO visits are obtained through the content strategy. We work with a variety of tools, including Google Analytics, Google Search Console, and SEMrush.
In addition to writing content for the website, we are responsible for preparing the Facebook editorial calendar and promotion on this social media platform
In the digital project, we are also responsible for the campaign strategy and the implementation of campaigns in the various online channels.
All the strategic decisions of the project and the planning of its tactics are based on the regular traffic analysis and social media results reports we produce.