digital strategies
based on data analysis

methodology

digital transformation


We bring our vision and digital knowledge to all areas of your business or project.

web analytics & strategy


Data-driven strategies. We help you to detect and analyse key data to improve the competitiveness of your business.

outbound & inbound marketing


We want to be your digital marketing firm and follow you through the entire process, from strategy formation to planning and implementation.

team

We are a team of digital marketing and digital analytics specialists who work closely together to grant maximum value to our projects. Our focus is the client, with whom we work as partners to provide the best solutions for the various areas of their business.

blog

02/05/2019
Multi-channel attribution. Analysis of the sales maturation process

In previous articles we discussed the importance of defining an optimal attribution model for monitoring the conversion process. The chosen conversion model will depend, among others, on the characteristics of our website, the maturation process until the conversion occurs and the fact that our website and company is known or newly created.

09/05/2019
Essential aspects of a scorecard (data dashboard)

Data dashboards are the visual representation of the study of the data provided by different sources. They present, in a clear, organized, coherent and visual, the information necessary for making decisions that affect the business strategy, presented in the form of variables projected in graphs or tables.

16/05/2019
Dashboards for SEM campaigns and Social Ads

The advertising campaigns -SEM, remarketing, Social Ads, programmatic, banners- are the field of online marketing in which frequent analysis is more necessary. It is also one of the areas in which more data sources accumulate: Google Analytics, Google Adwords, Facebook Ads, Twitter Ads, OutBrain, programmatic campaigns, Taboola, etc.

21/05/2019
Dashboards for evaluation and continuous improvement of SEO projects

Organic positioning or search engine positioning (SEO) is the main source of traffic for many websites. In small websites or focused on a very closed set of keywords, for the analysis of the success of the SEO project is enough a simple chart with the evolution of the positions of the keywords.

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