We are a team of digital marketing and digital analytics specialists who work closely together to grant maximum value to our projects. Our focus is the client, with whom we work as partners to provide the best solutions for the various areas of their business.
Multi-channel attribution. Analysis of the sales maturation process
In previous articles we discussed the importance of defining an optimal attribution model for monitoring the conversion process. The chosen conversion model will depend, among others, on the characteristics of our website, the maturation process until the conversion occurs and the fact that our website and company is known or newly created.
Essential aspects of a scorecard (data dashboard)
Data dashboards are the visual representation of the study of the data provided by different sources. They present, in a clear, organized, coherent and visual, the information necessary for making decisions that affect the business strategy, presented in the form of variables projected in graphs or tables.
Dashboards for SEM campaigns and Social Ads
The advertising campaigns -SEM, remarketing, Social Ads, programmatic, banners- are the field of online marketing in which frequent analysis is more necessary. It is also one of the areas in which more data sources accumulate: Google Analytics, Google Adwords, Facebook Ads, Twitter Ads, OutBrain, programmatic campaigns, Taboola, etc.
Dashboards for evaluation and continuous improvement of SEO projects
Organic positioning or search engine positioning (SEO) is the main source of traffic for many websites. In small websites or focused on a very closed set of keywords, for the analysis of the success of the SEO project is enough a simple chart with the evolution of the positions of the keywords.
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