we like what we do and we do it well

LaMagnética may consist of only a few parts, but together they form a well-oiled machine.

We are a team of digital marketing and digital analytics specialists who work closely together to grant maximum value to our projects. Our focus is the client, with whom we work as partners to provide the best solutions for the various areas of their business.

Degree in Philosophy and Mathematics, he worked as a researcher and lecturer at the University of Barcelona. In 2000, he started to work as a strategic consultant on digital projects and, in 2009, he co-founded LaMagnética, where he leads the projects that involve digital strategy, SEO, SNA and web analytics.

Alex Espinós

Co-founder -CEO

Master’s degree in Marketing Management (ESIC) and a Bachelor’s degree in Political Science. She has more than ten years of working experience in consulting and strategic marketing. As the co-founder of LaMagnética, she leads projects that involve digital marketing, new Internet business models and SEM.

Silvia Trillo

Co-founder – CMO

Degree in Industrial Design and Master in Cultural Project Management at Universitat de Barcelona. Responsible for managing web projects, from conceptualization, through UI/UX design, production and launch. She also supports the general management of the team.

Juliana Maruri

Web Design Manager

Double degree in Business and Marketing at TecnoCampus (UPF). He conceptualizes and manages marketing strategies. Also, helps on creating marketing plans, setting our clients’ marketing message and identifying the marketing mix suitable for every goal. Moreover, he directs some R&D projects at LaMagnética.

Víctor Domínguez

Marketing Consultant

Mathematics student (UPC). He works as a web analytics consultant: Google Analytics, Google Tag Manager, data analysis and data programming and processing constitute David’s main know-how.

David Grau

Data Analyst

Bachelor’s Degree on Communication and Media Studies at Universidad Católica Andrés Bello. Currently studying a Digital Marketing Master. She is in charge of SEM and Social Ads projects.

Verónica Zapata


Postgraduate in Art Direction at Elisava and graduate in Audiovisual Communication at Universitat de Barcelona. She is in change of conceptualization and design of graphic pieces for advertising campaigns and social media.

Núria Barba

Art & Design Direction

Data analyst and mathematician from Universitat Politècnica de Catalunya. Among his tasks stand out data extraction and manipulation, working with PowerBI, BigQuery, DataStudio and Google Analytics, among other tools.

Adrián Romero

Data Analyst

Digital Content Management Master at Universitat de Barcelona. Double degree in Stage Design from Palermo University and Multimedia Designer from Da Vinci School, both at Buenos Aires. She is part of the web design team where she focuses on user experience.

María de Montmollin

UX/UI Designer

Mathematician. She works in the interpretation and application of data analysis: data visualization projects, conceptualization and design of dashboards and web projects, among others. Her day-to-day runs between Google Analytics, Power BI, and Excel.

Jana Farran

Data Analyst

Graduated in Mathematics at Universidad de Santiago de Compostela and currently studying the Master’s Degree in Statistics and Operations Research at the UPC and UB with the intensification of Data Science. In her day to day she works on data analysis with tools such as Excel, PowerBI and DataStudio among others.

Elena Blanco

Data Analyst

Business Management and Administration, completing Bachelor degree studies at UOC. Collaborates with management in administration of the company.

Juan Mateo

Admin & Office Manager


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