we like what we do and we do it well

LaMagnética may consist of only a few parts, but together they form a well-oiled machine.

We are a team of digital marketing and digital analytics specialists who work closely together to grant maximum value to our projects. Our focus is the client, with whom we work as partners to provide the best solutions for the various areas of their business.

Degree in Philosophy and Mathematics, he worked as a researcher and lecturer at the University of Barcelona. In 2000, he started to work as a strategic consultant on digital projects and, in 2009, he co-founded LaMagnética, where he leads the projects that involve digital strategy, SEO, SNA and web analytics.

Alex Espinós

Co-founder -CEO

Master’s degree in Marketing Management (ESIC) and a Bachelor’s degree in Political Science. She has more than ten years of working experience in consulting and strategic marketing. As the co-founder of LaMagnética, she leads projects that involve digital marketing, new Internet business models and SEM.

Silvia Trillo

Co-founder – CMO

Mathematician. Web Analytics and Business Intelligence Consultant. As the person in charge of data visualisation projects, she divides her time between Google Analytics, Tableau and Excel.

Anna Eroles

Data Analyst and Business Intelligence

Bachelor degree in International Business Economics at UPF and Classical Violin Perfomance at the Liceu Conservatory. Master in Product Design at Elisava. He is in charge of web design and banner design for our publicity and social media campaigns. Also, he collaborates with the analytics team on data visualization projects.

Josep Poblet

Director of art and web design

Double degree in Business and Marketing at TecnoCampus (UPF). He conceptualizes and manages marketing strategies. Also, helps on creating marketing plans, setting our clients’ marketing message and identifying the marketing mix suitable for every goal. Moreover, he directs some R&D projects at LaMagnética.

Víctor Domínguez

Marketing Consultant

Mathematics student (UPC). He works as a web analytics consultant: Google Analytics, Google Tag Manager, data analysis and data programming and processing constitute David’s main know-how.

David Grau

Data Analyst

Bachelor’s Degree on Communication and Media Studies at Universidad Católica Andrés Bello. Currently studying a Digital Marketing Master. She is in charge of SEM and Social Ads projects.

Verónica Zapata


Master on Digital Strategy, Online Marketing and 2.0 Communication. Bachelor’s Degree on Commerce and Finance and Management Technician. As a digital marketing junior consultant, she collaborates on managing SEM and Social Ads campaigns.

Paz López

Business Management and Administration, completing Bachelor degree studies at UOC. Collaborates with management in administration of the company.

Juan Mateo

Admin & Office Manager


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