We are the digital strategy consultants for the Costa Brava Girona Tourist Board, for which we develop numerous actions: search engine positioning (SEO), social media communication strategy, publicity campaign implementation, website project technical management, e-business strategy and web analytics.
We annually produce an in-depth web analytics and social media report to help set the strategy for the coming year. There are currently almost twenty active websites and ten social media profiles.
Some recent projects
We have designed and developed the mashup that shapes a joint action undertaken by the board, regional councils, tourism promotion bodies and the towns in the province of Girona: Selfie your City. It is a mashup of a tailor-made development for the management of content and a public cartography platform connected to the Google Maps API and the Instagram API to show images tagged with the official hashtags of the action.
In the same line, we developed the website Instagram Your City, a project to lend visibility to a promotion action oriented to Instagram that in turn allows the archiving and unification of all the content generated in each Instagrammer encounter.
And to promote and facilitate the downloading of tourism guides in e-book format we designed a landing page to collect emails and download e-books: books.costabrava.org.
Social media plan and SEM strategy
In 2009 we designed the board’s social media plan and provided support in the launch phase: promotion, campaign strategy, and process definition.
We implemented specific campaigns on social media and in AdWords:
- Cost-per-click (CPC) campaigns.
- Cost-per-thousand impressions (CPM) campaigns.
- Rich media, video and banner campaigns.
- Campaigns in search engines and in other channels and media.
- Campaigns on Twitter and Facebook to seek participation in specific actions.
Newsletter design, development, and sending
Design, development, and sending of the monthly newsletter aimed at journalists and professionals. The newsletter website and sending system are optimised for mobile devices and the most popular email services.
Implementation of hotel, apartment and campsite booking engines
We were responsible for assessing the various booking engine proposals for each type of accommodation and for preparing a report on the business options and the technical viability of each one. We also managed the technical implementation of all three booking engines.