Sivart is a company specialized in providing solutions to different needs of traceability and quality control by artificial vision.
The goal was to generate more leads by improving their SEO positioning and advertising campaigns. As they are a B2B company with very niche products, the segmentation was key to be able to target their ideal customers.
In order to achieve the desired goals we developed a strategy focused on:
- Data analysis: Google Analytics event set-up and Google Tag Manager conversion configuration. This allowed us to measure all the relevant data and be able to make data-driven decisions.
- Google Ads advertising campaigns: we planned the overall strategy, the segmentation, we created and configured the campaign channels, and wrote the copy for the ads. We constantly monitored and improved the performance of the campaigns.
- Landing page development: we designed and developed 2 landing pages. The goal was to segment the message and optimize the sales funnel by appealing directly to their ideal customer.
- SEO positioning strategy: SEO audit, technical execution, keyword research, two monthly SEO blog posts, internal link building, consulting on external link building, continuous maintenance.
The combined SEO and SEM strategy achieved great results. The improvement in SEO position is over 40% and the amount of first-page keywords on Google improved by 120%.
Overall, the conversions registered on the website improved by over 105%.