The objective of the campaigns is to attract users interested in studying a school year abroad. The key to this project lies in segmentation: we must impact both the family decision-makers and the future student – ESO and Bachillerato students.

The campaigns are a success, both in segmentation and in the mix of channels used: Google Ads, Facebook and Instagram Ads, Lead Ads, Tik Tok and Spotify, as the main channels. 

The analysis strategy has also been a key factor, because at all times we have calculated the ROAS and ROI of the campaigns to decide on improvements both in the creatives and in the value proposition according to channel and target. 

For some types of campaigns, we designed a landing page where we made it easy for the user to leave a lead. The landing lead is injected directly into the client’s CRM. 


We use our own and third-party cookies to analyse users’ browsing habits, improve our services and provide a better user browsing experience. You can change your cookie settings or obtain further information here: Manage cookie settings

Los ajustes de cookies de esta web están configurados para "permitir cookies" y así ofrecerte la mejor experiencia de navegación posible. Si sigues utilizando esta web sin cambiar tus ajustes de cookies o haces clic en "Aceptar" estarás dando tu consentimiento a esto.