The objective of the campaigns is to attract users interested in studying a school year abroad. The key to this project lies in segmentation: we must impact both the family decision-makers and the future student – ESO and Bachillerato students.

The campaigns are a success, both in segmentation and in the mix of channels used: Google Ads, Facebook and Instagram Ads, Lead Ads, Tik Tok and Spotify, as the main channels. 

The analysis strategy has also been a key factor, because at all times we have calculated the ROAS and ROI of the campaigns to decide on improvements both in the creatives and in the value proposition according to channel and target. 

For some types of campaigns, we designed a landing page where we made it easy for the user to leave a lead. The landing lead is injected directly into the client’s CRM.