Àgora is a residence hall in Barcelona that has a lot of high-end utilities: music room, meeting room, study room, sports areas, leisure areas, etc. It’s located close to the city center and the CETT university campus.
Àgora needed a website update to offer an up-to-date image of themselves, more in tone with the vibe and atmosphere students can experience on the premises. We designed a responsive, multilanguage and SEO-optimized website.
During the design process we took Àgora’s buyer persona into consideration. We adapted the value proposition for each kind of user: student, professor, student groups, athletes, etc.
For the development of the website we chose WordPress as CMS. The tailor made design gives the user an easy booking process.
The blog content offers updated news regarding the residence, as well as the cultural and academic agenda of Barcelona. The users also can find YouTube videos, testimonials, video tours of the premises, music playlists to share, PDF documents to download, etc.
The website was also connected with their CRM to offer better lead management.
We also carried out an analytics project: Google Tag Manager implementation, event and conversion tracking configuration.
The end result was an increase in visit duration from the users and a much simpler reservation process.