The maturity of Artificial Intelligence in the enterprise
The discourse on artificial intelligence at MWC 2026 has evolved from fascination with novelty to a demand for results. Under the AI 4 Enterprise theme, the congress focuses on integrating language models and predictive systems into corporate workflows. It is no longer about “trying” AI, but about operationalizing it to gain margin and scale.
Governance and the European legal framework
Any AI implementation within European territory must align with the AI Act, which establishes risk levels and transparency requirements. A company that ignores governance exposes itself to legal penalties and risks creating decision-making “black boxes” that can damage the brand. At LaMagnética, we integrate principles of algorithmic ethics into every project, ensuring that automation does not sacrifice quality or human oversight.
Three areas of immediate financial impact
- Demand capture optimization: The use of predictive models makes it possible to identify which audience segments have the highest probability of conversion, optimizing advertising budgets and reducing cost per opportunity.
- Automation of lead qualification: Implementing intelligent systems that analyze user intent in real time enables sales teams to focus exclusively on contacts with the highest potential value.
- Content personalization at scale: The ability to dynamically adapt messaging based on a customer’s historical behavior increases relevance and, consequently, retention.
The human factor in the age of automation
A common mistake is to view AI as a substitute for talent. On the contrary, studies by Harvard Business Review show that the best-performing companies are those that foster collaboration between human judgment and common sense and the machine’s processing power. AI proposes, the expert validates, and the company grows.
Value proposition at MWC 2026
At our stand inBooth 4 at Congress Square – CS210-CS220, we will showcase specific use cases where data governance has resolved efficiency challenges in B2B sectors. Book a meeting to analyze your case.
