Do Museums Worldwide form a true Community on Twitter?
Some insights on the museum Twitter ecosystem through Social Network Analysis
- get to know your community
- follow a hashtag or an exhibition
- detect influencers
- design data-driven strategies
- assess your performance
Do you know the benefits that SNA can bring to your Social Network strategy?
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Complete version of our study presented at Museums and the Web in Baltimore and Florence, analyzing all public Twitter interactions between 2.000 museums worldwide during 12 months. Over 3.000.000 tweets analyzed.