{"id":3994,"date":"2023-07-20T12:44:48","date_gmt":"2023-07-20T11:44:48","guid":{"rendered":"https:\/\/www.lamagnetica.com\/?p=3994"},"modified":"2023-07-20T14:02:31","modified_gmt":"2023-07-20T13:02:31","slug":"el-papel-de-tiktok-en-las-elecciones","status":"publish","type":"post","link":"https:\/\/www.lamagnetica.com\/es\/blog\/el-papel-de-tiktok-en-las-elecciones\/","title":{"rendered":"El papel de TikTok en las elecciones"},"content":{"rendered":"\n<p>Si hablamos de comunicaci\u00f3n pol\u00edtica actual, las redes sociales se han convertido en una herramienta fundamental para conectar con la ciudadan\u00eda. La red social que m\u00e1s crece en usuarios es TikTok &#8211; 17,1 millones de usuarios \u00fanicos al mes solo en Espa\u00f1a (SimilarWeb)- y los partidos pol\u00edticos espa\u00f1oles est\u00e1n explorando nuevas v\u00edas comunicativas para llegar a una audiencia m\u00e1s joven y diversa.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/1-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-4015\" srcset=\"https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/1-1-1024x1024.jpg 1024w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/1-1-300x300.jpg 300w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/1-1-150x150.jpg 150w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/1-1-768x768.jpg 768w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/1-1-740x740.jpg 740w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/1-1-125x125.jpg 125w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/1-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/2-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-4018\" srcset=\"https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/2-1-1024x1024.jpg 1024w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/2-1-300x300.jpg 300w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/2-1-150x150.jpg 150w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/2-1-768x768.jpg 768w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/2-1-740x740.jpg 740w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/2-1-125x125.jpg 125w, https:\/\/www.lamagnetica.com\/wp-content\/uploads\/2023\/07\/2-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>En <a href=\"http:\/\/www.lamagnetica.com\" target=\"_blank\" rel=\"noreferrer noopener\">LaMagn\u00e9tica<\/a> analizamos con datos el uso de TikTok como canal de comunicaci\u00f3n pol\u00edtica por parte de los principales partidos espa\u00f1oles. Hemos elaborado un informe con toda la informaci\u00f3n de valor que puedes descargar rellenando el siguiente formulario:<\/p>\n\n\n\n<div style=\"height:110px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"> <strong>Recibe el art\u00edculo al completo dej\u00e1ndonos tus datos en el siguiente formulario<\/strong><\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4003-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"4003\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/posts\/3994#wpcf7-f4003-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4003\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4003-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Tu nombre<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Tu correo electr\u00f3nico<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<div class=\"form-group\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-421\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-421\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span> He le\u00eddo y acepto la <a href=\"\/es\/politica-de-privacidad\/\" target=\"_blank\">Pol\u00edtica de Privacidad y Protecci\u00f3n de datos<\/a><\/label>\n\t<\/p>\n<\/div>\n<p class=\"texto-legal\">COMUNICACI\u00d3N LA MAGNETICA SL tratar\u00e1 mis datos personales con el fin de procesar mi solicitud y enviarme comunicaciones (incluso por medios electr\u00f3nicos) sobre sus actividades, as\u00ed como para cumplir con sus obligaciones legales. La <a href=\"\/es\/politica-de-privacidad\/\" target=\"_blank\">Pol\u00edtica de Privacidad y Protecci\u00f3n de Datos<\/a> indica c\u00f3mo puedo ejercer mis derechos de acceso, rectificaci\u00f3n, supresi\u00f3n, limitaci\u00f3n y oposici\u00f3n.\n<\/p>\n<div class=\"form-actions\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/>\n\t<\/p>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"130\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si hablamos de comunicaci\u00f3n pol\u00edtica actual, las redes sociales se han convertido en una herramienta fundamental para conectar con la ciudadan\u00eda. La red social que m\u00e1s crece en usuarios es TikTok &#8211; 17,1 millones de usuarios \u00fanicos al mes solo en Espa\u00f1a (SimilarWeb)- y los partidos pol\u00edticos espa\u00f1oles est\u00e1n explorando nuevas v\u00edas comunicativas para llegar&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.lamagnetica.com\/es\/blog\/el-papel-de-tiktok-en-las-elecciones\/\" title=\"Read El papel de TikTok en las elecciones\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-3994","post","type-post","status-publish","format-standard","hentry","category-sna-y-redes-sociales"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/posts\/3994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/comments?post=3994"}],"version-history":[{"count":5,"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/posts\/3994\/revisions"}],"predecessor-version":[{"id":4021,"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/posts\/3994\/revisions\/4021"}],"wp:attachment":[{"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/media?parent=3994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/categories?post=3994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lamagnetica.com\/es\/wp-json\/wp\/v2\/tags?post=3994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}