{"id":1838,"date":"2012-05-21T16:12:52","date_gmt":"2012-05-21T16:12:52","guid":{"rendered":"https:\/\/www.lamagnetica.com\/museum-analytics-i-the-ten-largest-museums-in-the-world-off-and-online\/"},"modified":"2023-01-25T09:24:03","modified_gmt":"2023-01-25T09:24:03","slug":"museum-analytics-i-the-ten-largest-museums-in-the-world-off-and-online","status":"publish","type":"post","link":"https:\/\/www.lamagnetica.com\/es\/blog\/museum-analytics-i-the-ten-largest-museums-in-the-world-off-and-online\/","title":{"rendered":"Museum Analytics I. The ten largest museums in the world: off and online"},"content":{"rendered":"

Museum Next 2012<\/span><\/strong><\/a> is about to start. To warm up for the conference we are publishing some posts in English about Museums, Social media and IT. Two of them will be the translation of posts we published while ago based\u00a0on\u00a0Museum Analytics<\/a><\/strong><\/strong> data. The third one will be an introduction to the Mexican Suitcase blog<\/a>, a project by LaMagn\u00e9tica<\/span><\/strong><\/a> for the MNAC<\/span><\/strong><\/a> (Catalonia\u2019s National museum of Art).<\/p>\n

Museum Analytics<\/strong> is an online project that won the People\u2019s Choice award in\u00a0Museums and the web\u00a0 2012<\/span><\/strong>. It will be presented in Museum Next<\/strong>. It is an online platform for sharing and discussing information about museums and their audiences. For each museum there is a daily updated report with information about online and offline audiences:\u00a0yearly museum visits, yearly web traffic, Twitter<\/strong> profile and number of followers, Facebook<\/strong> page and number of likes; along with the most engaging Facebook<\/strong> and Twitter<\/strong> content published within the last few days.<\/p>\n

We have been playing with the values, and we have added information referring not only the number of followers in Twitter<\/strong> and Facebook<\/strong>, but we also will add\u00a0Klout<\/strong> and SocialBro<\/strong> data to include the influence of the museums and their content.<\/p>\n

This is the first post of the series, and we want to share some thoughts about the comparison of the top 10 online and offline museum lists<\/strong>.<\/p>\n

10 most visited museums worldwide<\/h2>\n

Let\u2019s start with the offline list, <\/strong>the 10 most visited museums worldwide in 2011.\u00a0 The first one is the Louvre<\/strong><\/a> with 8,8 million visits, and the 10th<\/sup> is the Prado<\/strong><\/a> with 2,9.<\/p>\n\"Most<\/a>\n

Among the top 10: 3 French museums, 3 from U.K., 2 from the USA, 1 from Korea and 1 from Spain. 7 in Europe, 2 in America and 1 in Asia.<\/p>\n

Comparing the most visited museum list with the Top 10 online museums, we find the first interesting data: 5 of the most visited museums are also on the Top 10 online list, though\u00a0in different positions. And the\u00a0Louvre<\/strong>,the\u00a0Centre Pompidou<\/strong><\/a> and\u00a0the\u00a0Orsay<\/a>\u00a0<\/strong>(all 3 in Paris), the Prado<\/strong> (Spain) and the National Gallery Of Art<\/a>\u00a0<\/strong>(USA), are not on the Top 10 online list.<\/p>\n\"Most<\/a>\n

There are also some important changes in the order:<\/p>\n