{"id":2730,"date":"2022-01-26T10:42:34","date_gmt":"2022-01-26T10:42:34","guid":{"rendered":"https:\/\/www.lamagnetica.com\/?post_type=projectes&#038;p=2730"},"modified":"2022-01-26T10:43:37","modified_gmt":"2022-01-26T10:43:37","slug":"british-summer","status":"publish","type":"projectes","link":"https:\/\/www.lamagnetica.com\/ca\/projectes\/british-summer\/","title":{"rendered":"British Summer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&#8217;objectiu de les campanyes \u00e9s captar usuaris interessats a estudiar un any escolar a l&#8217;estranger. La clau d&#8217;aquest projecte est\u00e0 en la segmentaci\u00f3: hem d&#8217;impactar tant en els decisores de la fam\u00edlia com en futur alumne -estudiants d&#8217;ESO i Batxillerat-.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les campanyes s\u00f3n un \u00e8xit, tant en segmentaci\u00f3 com en el mix de canals utilitzats: Google Ads, Facebook i Instagram Ads, Lead Ads, Tik Tok i Spotify, com els canals principals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;estrat\u00e8gia d&#8217;an\u00e0lisi tamb\u00e9 ha estat un factor clau, perqu\u00e8 en tot moment hem calculat el ROAS i ROI de les campanyes per a decidir millores tant en les creativitats, com en la proposta de valor segons canal i target.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per a alguna tipologia de campanyes, es va dissenyar una landing de captaci\u00f3 on facilitem que l&#8217;usuari deix\u00e9s un lead. El lead de la landing s&#8217;injecta directament en el CRM del client.<\/p>\n","protected":false},"menu_order":0,"template":"","class_list":["post-2730","projectes","type-projectes","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lamagnetica.com\/ca\/wp-json\/wp\/v2\/projectes\/2730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lamagnetica.com\/ca\/wp-json\/wp\/v2\/projectes"}],"about":[{"href":"https:\/\/www.lamagnetica.com\/ca\/wp-json\/wp\/v2\/types\/projectes"}],"wp:attachment":[{"href":"https:\/\/www.lamagnetica.com\/ca\/wp-json\/wp\/v2\/media?parent=2730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}