{"id":2721,"date":"2022-01-26T10:04:47","date_gmt":"2022-01-26T10:04:47","guid":{"rendered":"https:\/\/www.lamagnetica.com\/?post_type=projectes&#038;p=2721"},"modified":"2022-02-16T07:44:03","modified_gmt":"2022-02-16T07:44:03","slug":"biomarket","status":"publish","type":"projectes","link":"https:\/\/www.lamagnetica.com\/ca\/projectes\/biomarket\/","title":{"rendered":"BioMarket"},"content":{"rendered":"\n<p>Biomarket de Mercabarna \u00e9s el primer mercat majorista d&#8217;aliments ecol\u00f2gics d&#8217;Espanya i el primer d&#8217;Europa quant a concentraci\u00f3 d&#8217;empreses hortofruct\u00edcoles. En el mercat es venen principalment fruites i hortalisses, encara que tamb\u00e9 es vengui multiproducte bio: llegums, begudes, fruita seca, etc. Amb el Biomarket, les empreses que comercialitzen aliments bio es concentren en un \u00fanic espai, facilitant la distribuci\u00f3 de productes al comer\u00e7 i la restauraci\u00f3.&nbsp;<\/p>\n\n\n\n<p>Ens encarreguem de l&#8217;estrat\u00e8gia i la implementaci\u00f3 de la campanya de comunicaci\u00f3 i llan\u00e7ament del Biomarket dirigida a dos targets diferents: p\u00fablic local general i p\u00fablic B2B -hosteleria, supermercats-.&nbsp;<\/p>\n\n\n\n<p>Les campanyes tenien com a objectiu principal donar a con\u00e8ixer el mercat i aconseguir notorietat de marca, per\u00f2 la planificaci\u00f3 de mitjans ens va permetre aconseguir a m\u00e9s objectius de captaci\u00f3: captem usuaris per a la visualitzaci\u00f3 de la presentaci\u00f3 en streaming i aconseguim dades de contacte i inter\u00e8s de m\u00e9s de 300 empreses.&nbsp;<\/p>\n\n\n\n<p>L&#8217;\u00e8xit d&#8217;aquesta campanya est\u00e0 en haver trobat la segmentaci\u00f3 adequada per a amortitzar el pressupost invertit.<\/p>\n","protected":false},"menu_order":0,"template":"","class_list":["post-2721","projectes","type-projectes","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lamagnetica.com\/ca\/wp-json\/wp\/v2\/projectes\/2721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lamagnetica.com\/ca\/wp-json\/wp\/v2\/projectes"}],"about":[{"href":"https:\/\/www.lamagnetica.com\/ca\/wp-json\/wp\/v2\/types\/projectes"}],"wp:attachment":[{"href":"https:\/\/www.lamagnetica.com\/ca\/wp-json\/wp\/v2\/media?parent=2721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}