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Study of the website using Heat Maps to do the redesign

Ortodoncis

Study of the website using Heat Maps to do the redesign

mapa-calor

In 2010 we conceptualized, designed and developed the websites of the Grupo Ortodoncis. The development was done using a multisite WordPress with more than 20 templates, plugins and customized developments. The project, which has been growing since then, is one of our success stories: positioning of all the websites (18 clinics) in the first Google Search positions by the most relevant keywords. In many clinics, the website is the first source of new patients. We also do the following and tracking of all the received contacts, mobile version, etc.

The design needed an update, and this is why we studied the use of websites using heat maps. From this study comes a redesign proposal aimed to update the look and feel of the site and improve the user experience. We are still working on it.