Menu
Projects MNAC

Web statistics report

MNAC

Web statistics report

Qualitative traffic study of the MNAC website www.mnac.cat. The objective of the project was to establish the KPI analysis appropriate for the objectives of the MNAC, delivery of qualitative and quantitative traffic projects and training of the team of the MNAC on the interpretation of the Google Analytics dashboard data.

On the reports we analyzed the statistics of the website visits on a global scale, but also on specific sections of the website that were of particular interest for the MNAC managers.

All the gathered information was analyzed from a practical point of view. The gathering and analysis of the data was made from a marketing and communication point of view in order to be useful when defining the future online strategy. Some of the report conclusions were integrated on the new MNAC website, which was launched in 2014.