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MNAC Gothic Stories

MNAC

MNAC Gothic Stories

mnac-histories-gotic

The web analytics project developed for the MNAC (Museum of National History of Catalonia) revealed that the web pages focused on temporal exhibitions within the website were not well positioned in SERP (Search Engine Result Pages). This is important, because temporal exhibitions and their contents are a valuable longtail traffic source that is necessary to strengthen.

From there we created the microsite historiesdelgotic.mnac.cat. The website main objective was to introduce the “International Gothic Style” exhibition, from stories created upon some of the displayed paintings.