Menu
Projects Dalí Foundation

Online strategy, web analytics and 2.0 analytics

Dalí Foundation

Online strategy, web analytics and 2.0 analytics

We are in charge of detecting new communication and online marketing opportunities for Fundació Dalí and suggest strategies for the future.
This work is based on:
  • web and global Internet analytics in relation to the image of Dalí and its museums
  • social networks analytics
  • benchmarking of other museums

Among other tasks, we have done a study of the presence of Dalí and his work among the main languages of Wikipedia, the traffic related with Dalí in Wikipedia and the traffic that Wikipedia provides to the web. Besides, we have been evaluating, together with the Fundació, different actions for late 2012 and 2013.