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Web analytics applied to the Google Analytics API

Costa Brava Tourist Board

Web analytics applied to the Google Analytics API

The Costa Brava Tourist Board has different websites (the main one, the homepage, WebTV, the ones for the clubs, blogs, webcams, blogtrips‘ following, etc.) on different Google Analytics’ accounts. The diversity of each website and the fact that some of them have an old Analytics code that is difficult to modify until the release of the new website, made us develop an application that works through the Google Analytics API data.

The application analyses the traffic results from the 20 Google Analytics profiles that the Board has, detects visits that are originated in one of the webpages and continue their navigation on other Board’s websites, restoring the added value (once the duplicates are erased) of visits and pages per visit. Also, it recalculates the pages per visit, the average time on site and the traffic sources.

stats.costabrava.org (private access).