Conceptualization and project management of their new website: lleidatur.com. The points of departure were the auditing of the website, documents of internal and sectoral analysis, and previous brainstorming sessions.
The project of conceptualization included: functional and architectural documents, definition of functionalities, technical and SEO briefing, creative concept, editorial, website exploitation plan and the guidelines to design a website that let them deeply analyze their statistics (analysis of specific sections, visits per language, visibility of the establishments’ profiles and their offers, visits sent to other websites of the sector, etc.).
Moreover, we were in charge of designing the web mobility strategy: responsive design, NFC (Near Field Communication), apps; and the technical consultancy to decide the CMS (Content Management System), web migration protocol, database, etc.
The result of the project was a group of documents, some of them to draw up the specs and publish the tender to award the project, and some others were a guide for the web managers in order to create new content for the website (which documents had to be written, how to get them ready for the SEO…). Some of the time was also assigned to create manuals so the board and the technical team could make the data extraction of the previous website.
We will continue to monitor the project after Ara Lleida awards it, until the launching of the new website.