Projects Ara Lleida

Web Audit

Ara Lleida

Web Audit


Lleida’s Tourist Board needed to replace its website. It was key in this decision to know if the need was changing the current website or start a new one from zero.

To answer this question we audited the current website, both from a technical point of view (SEO, database, etc.), and from the design and usability.

The audit project included a strategic analysis of its webpage statistics and focused on the following aspects:

  • Webpage quality control. Detect, analyze, and give instructions to correct website mistakes: pages with 404 errors, broken links, server errors, internal redirections and other quality aspects that we analyzed through Google Webmaster and local indexing
  • Detecting lack of positioning, and creating a new SEO strategy.
  • Detecting communication mistakes and studying if the website was communicating the proper messages to their target. Google Analytics was essential to do so.
  • Detecting indexation mistakes from Google, and suggesting solutions for titles and descriptions on search results.
  • Evaluating the webpage usability and the service offered to users.

The result of the auditing project were 4 large documents in which we presented immediate solutions with a low investment, and we also introduced the new website specifications that needed to be developed.