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Projects Ara Lleida

Web Audit

Ara Lleida

Web Audit

web-audit-ara-lleida

Lleida’s Tourist Board needed to replace its website. It was key in this decision to know if the need was changing the current website or start a new one from zero.

To answer this question we audited the current website www.lleidatur.com, both from a technical point of view (SEO, database, etc.), and from the design and usability.

The audit project included a strategic analysis of its webpage statistics and focused on the following aspects:

  • Webpage quality control. Detect, analyze, and give instructions to correct website mistakes: pages with 404 errors, broken links, server errors, internal redirections and other quality aspects that we analyzed through Google Webmaster and local indexing
  • Detecting lack of positioning, and creating a new SEO strategy.
  • Detecting communication mistakes and studying if the website was communicating the proper messages to their target. Google Analytics was essential to do so.
  • Detecting indexation mistakes from Google, and suggesting solutions for titles and descriptions on search results.
  • Evaluating the webpage usability and the service offered to users.

The result of the auditing project were 4 large documents in which we presented immediate solutions with a low investment, and we also introduced the new website specifications that needed to be developed.