Projects Ara Lleida

Social Network Promotion

Ara Lleida

Social Network Promotion


We started working for Diputació de Lleida’s Tourist Board back in 2013. The first project that we developed for them was the audit of their social network promotion: promotion analysis, target analysis and qualitative analysis of the 2.0 channels promoted until that moment. The result of the analysis lead us to set up a social network project of promotion in which our role was to be their strategic social network manager.

We chose the content, created the calendar and promoted their Facebook and Twitter accounts, detecting opportunities to launch ad campaigns in both social networks, pic contests on Instagram, and elaborating reports for the people of the Board with quantitative and qualitative analysis.

We also did two different analysis reports: achieved results on different social networks, both quantitative and qualitative, including analysis of each type of publication that have a better reception within fans. Analysis of the distribution of publications by region and tourism product, to inform the industry.