Costa Brava Tourist Board

Selfie your City

Conceptualization, design and technical development from the mini-site, Selfie your City, an effort by the Patronage of Tourism of Costa Brava Girona in collaboration with regional councils to promote tourism and the municipalities of Girona that will be developing during the last 6 months of 2015. You can try out the site mashup that uses a custom development tool for content management, a public platform for mapping integrated with a Google Maps API and an Instagram API for embedding both public images and labels with the official competition hashtags into Instagram.


El Rincón de las Tablas

Online Store development using Prestashop

El Rincón de las Tablas is an e-commerce project that comes from the passion of its creator for snowboarding, freeski, longboarding, surfing, paddle surfing, kite surfing and motorcycling. The original idea was to start only an online store, but now the project also has a showroom in Sant Cugat. In LaMagnética we handled the project conceptualization, architecture and web development. After a benchmarking where in which we studied various similar projects, we chose to develop the store with Prestashop. The project includes plugins to connect the store with the Amazon marketplace, and the proper configuration to make campaigns with Google Shopping. In El Rincón de las Tablas, you can buy the best models and brands of tables and accessories for lovers of snowboarding, surfing or skating.


Sant Roc Hotel

Search Engine Optimization organic rankings

In 2010 the Sant Roc Hotel in Calella entrusted us with the development of its website. In 2015 we got back to our collaboration with the hotel in a project aimed to improve the website positioning. In LaMagnética we handle different tasks to achieve this goal, including: Technical quality control of the website Integration and posts on Google+ Improvement of the internal links and architecture of the website Linkbuilding



Study of the website using Heat Maps to do the redesign

In 2010 we conceptualized, designed and developed the websites of the Grupo Ortodoncis. The development was done using a multisite WordPress with more than 20 templates, plugins and customized developments. The project, which has been growing since then, is one of our success stories: positioning of all the websites (18 clinics) in the first Google Search positions by the most relevant keywords. In many clinics, the website is the first source of new patients. We also do the following and tracking of all the received contacts, mobile version, etc. The design needed an update, and this is why we studied the use of websites using heat maps. From this study comes a redesign proposal aimed to update the look and feel of the site and improve the user experience. We are still working on it.



Social Media Plan

The Catalan Agency of Tourism (ACT) announced a public tender to award the development of the Social Media Plan 2013-2015. We won the contest with a project the objective of which was to build a tool of strategic management, design and tracking of the social network promotional activities. On the plan we highlighted the analysis of the 2.0 strategy of the ACT and adapt it to the Tourist Marketing Plan 2013-2015. The big challenge of this project was to develop a working guide for the Agency and its 11 Centers of Tourist Promotion (CPTs) abroad. Some of them on countries where the main social networks are very different from the Western ones: China, Russia, South-East of Asia. We defined a global strategy with a local management: a central management hub, coordination and analysis represented by the Catalunya Experience Managers; with a local promoters (the CPTs), independents on the management of their pages (integrated on a Facebook Global Brand Page) and in the development of campaigns. On the Social Media Plan we included: Analysis and evaluation of the B2C online promotion actions between the years 2009-2013. Dashboards, variables of analysis depending on the objectives and targets (nationals, internationals, B2C, B2B). Analysis, evaluation and proposals of platforms and 2.0 channels. With specific solutions for Russia, China and the South-East of Asia.


Baltimore Museum of Art

Baltimore Museum of Art

In 1951, a little Renoir scenario was stolen from Baltimore’s Art Museum. There was no notice of it until it was located on 2012 in an auction house close to be sold by a teacher who had bought it for 7$ on a flea market. At the beginning of 2014 the painting was brought back to the Baltimore Museum of Art. To celebrate its return, the museum organized an exhibition and promoted it on Twitter with two hashtags: #RenoirReturns and #BMAselfie. Our work consisted on analyzing the usage of hashtags with SNA techniques (Social Network Analysis). We gathered all the tweets through Twitter’s API, realized a quantitative analysis, and we analyzed the connections that were created among the people that took part on the tweets.