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Costa del Sol Tourist Board

Costa del Sol Tourist Board

SEO positioning

Search engine optimization for the future website of the Costa del Sol Tourist Board www.visitcostadelsol.com. Early in 2013 we won the contest to develop the positioning project for all the languages of the website. The new website has been on production and our work has been to give the initial specs to the technical team, answer their doubts and pay attention to the web versions that are being developed in order to be optimized for search engines. Moreover, we have written the titles and descriptions of the web pages, tracked the positioning for a sample of 800 different keywords on different markets and languages (Spanish, English, German and French), and advising on web analytics. We had 2 objectives with this project: not to lose seo positioning with the new website and to improve it on national and international search engines for more competitive keywords.

Costa del Sol Tourist Board

Analysis and 2.0 consultancy

Project based on the analysis and monitoring of the Costa del Sol Tourist Board 2.0 actions (Facebook, Twitter, Youtube, Flickr, MySpace). We wrote reports focused on art direction, contents and management of their online presence for the Board community management team. Also, we tracked the presence and contents of all their profiles to deliver a monthly qualitative and quantitative report of the Board online activity.