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Costa Brava Tourist Board

Costa Brava Tourist Board

Selfie your City

Conceptualization, design and technical development from the mini-site, Selfie your City, an effort by the Patronage of Tourism of Costa Brava Girona in collaboration with regional councils to promote tourism and the municipalities of Girona that will be developing during the last 6 months of 2015. You can try out the site mashup that uses a custom development tool for content management, a public platform for mapping integrated with a Google Maps API and an Instagram API for embedding both public images and labels with the official competition hashtags into Instagram.

Costa Brava Tourist Board

Costa Brava KPI

The Costa Brava Tourist Board was in need of a program that could let them optimize the generation of web Analytics and Social Network reports, and at the same time gain some autonomy on its constant update and interpretation. The main key points of the project were: To treat automatically all the data extracted periodically from the different available tools, updating its information and facilitating the access to all the historical data. To introduce the results of the analysis on a clear form using data summaries, own indicators and graphs, applicable for internal control and for the presentation of results to the public or client.

Costa Brava Tourist Board

New website conceptualization

The future Patronat’s web went out in competition this year and Lavinia is the winner. LaMagnetica function was the  initial project conceptualization: objectives, types of contents, technologic requirement, SEO requirements and indications, etc. The document of conceptualization was the starting point for the competition basis redaction. LaMagnetica collaborated in the technical evaluation process and in the proposal presented design.  

Costa Brava Tourist Board

Newsletter for professionals

LaMagnética has designed and developed a newsletter addressed to journalists and professionals that the Costa Brava Girona Tourist Board monthly edits and sends. The design and lay-out of the newsletter were developed so they could be optimally visualized on the most popular e-mail clients and services, and for different screen sizes (desktop, tablets and smartphones). Right now we are in charge of the maintenance, sending management and statistics tracking. This project has been made in collaboration with Marc Sardin and Iuttu. newsletter.costabrava.org.

Costa Brava Tourist Board

Blog Costa Brava

Conceptualization, design and technical development of the blogs of the Girona Costa Brava Pirineu Tourist Board. The project has been active between 2010 and 2012, although you can still visit it on this link. For the content management they had a team of 15 prestigious collaborators of the tourist sector and media publishers from Girona. The editorial was made by Jaume Marín from the board and Eduard Batlle, journalist and coordinator of the El Punt blog section. We worked with a tailored template design on WordPress that let them manage on a same admin 3 different blogs (in Catalan, Spanish and English), with different contents and collaborators for each language. In collaboration with Bruno Veloso and Iuttu.  

Costa Brava Tourist Board

Costa Brava Webcams

We were in charge of the site development which collects webcams from different points of the Costa Brava and the Pirineu de Girona area. The site was developed with WordPress and we worked with the TV3 widgets provided in their website. The project was developed with the collaboration of Marc Sardin and Iuttu.

Costa Brava Tourist Board

Web analytics applied to the Google Analytics API

The Costa Brava Tourist Board has different websites (the main one, the homepage, WebTV, the ones for the clubs, blogs, webcams, blogtrips‘ following, etc.) on different Google Analytics’ accounts. The diversity of each website and the fact that some of them have an old Analytics code that is difficult to modify until the release of the new website, made us develop an application that works through the Google Analytics API data. The application analyses the traffic results from the 20 Google Analytics profiles that the Board has, detects visits that are originated in one of the webpages and continue their navigation on other Board’s websites, restoring the added value (once the duplicates are erased) of visits and pages per visit. Also, it recalculates the pages per visit, the average time on site and the traffic sources. stats.costabrava.org (private access).

Costa Brava Tourist Board

spa.costabrava.org website

Conceptualization, art and technical direction of the future website development. We gave advice to the Tourist Board in order to choose the appropriate design supplier and web developer. Inside the Costa Brava Pirineu de Girona Tourist Board there are different sectors that are key part of the added value of the region: Golf Club. Wellness Club. Yacht Club. Hike Club. These clubs want to bet on the Internet to introduce what they are offering. Our online communication proposal wants to make it coherent both for the Tourist Board and the Clubs.

Costa Brava Tourist Board

golf.costabrava.org website

Conceptualization, art and technical direction of the future website development. We gave advice to the Tourist Board in order to choose the appropriate design supplier and web developer. Inside the Costa Brava Pirineu de Girona Tourist Board there are different sectors that are key part of the added value of the region: Golf Club. Wellness Club. Yacht Club. Hike Club. These clubs want to bet on the Internet to introduce what they are offering. Our online communication proposal wants to make it coherent both for the Tourist Board and the Clubs.

Costa Brava Tourist Board

Mashup microsite to track blogtrips

Mashup inspired on the blog.costabrava.org design in order to develop the tracking of the Costa Brava – Girona Pyrenees Tourist Board blogtrips. The microsite is a flexible mashup that updates itself according to the current blogtrip. It has already been extended to take in three new blogtrips and the TBEX (Travel Blog Exchange, the travel bloggers worldwide conference that will be held in Girona on September 2012).

Costa Brava Tourist Board

Advertising campaigns

Online advertisement and media planning for the Tourist Board of Costa Brava. We make the purchase of media and the management of online campaigns of the Tourist Board in 6 languages: Pay per click (PPC) campaigns, cost per impression (CPI) campaigns, richmedia, video and banner campaigns. In search engines and in other channels and media.  

Costa Brava Tourist Board

Training

We have done training sessions to professionals of the touristic sector in Girona, organized by the Tourist Board. We have focused on the promotion of destinations and touristic locations, and the courses that we have done are the following: Web analytics: particularly Google Analytics (KPI, data interpretation). 2.0 communication strategy on Facebook and Twitter. Promotion tools for touristic destinations (towns, regions, tourist routes), points of interest (museums and parks) and tourist accommodations (hotels, campsite, activity companies, golf areas and pitch & putt).

Costa Brava Tourist Board

Home Page Mashup

This is the new homepage of the website www.costabrava.org. The project was conceptualized as a mashup to gain online presence of the Tourist Board of Costa Brava Pirineu de Girona: official website, web of the centenary, touristic clubs, Facebook page, Twitter, Flickr and YouTube. It was also conceptualized to create visibility for the new online booking services of hotels and apartments. The homepage responds to the challenge of updating the online presence of the Tourist Board while the future website is being conceptualized.  

Costa Brava Tourist Board

Facebook Page

On July 2009, we created the Facebook page of Costa Brava and Pirineu de Girona. Since then, it has gained more than 18.000 fans and made an important impact. During the first 6 months, we were in charge of invigorating it and afterwards we transferred it to the Tourist Board, helping its communication and marketing team. Before starting the project, we defined the strategy, the tone and style of the communication, and the type of contents and contests of the page, in addition to the objects we expected with this action. facebook.com/costabravapirineudegirona.

Costa Brava Tourist Board

Communication and marketing 2.0

Flickr, YouTube, and Twitter in two languages. Definition of the strategy and the communication objectives, design and profile creation, and management of the social networks during the first months. Profile on Flick costabravapirineudegirona. First group on Flickr to develop a photography contest: flickr.com/groups/costabravapirineudegirona. Twitter costabrava. Twitter in English visitcostabrava. YouTube youtube.com/costabravapirineu.