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ACT

Social Media Plan

The Catalan Agency of Tourism (ACT) announced a public tender to award the development of the Social Media Plan 2013-2015. We won the contest with a project the objective of which was to build a tool of strategic management, design and tracking of the social network promotional activities. On the plan we highlighted the analysis of the 2.0 strategy of the ACT and adapt it to the Tourist Marketing Plan 2013-2015. The big challenge of this project was to develop a working guide for the Agency and its 11 Centers of Tourist Promotion (CPTs) abroad. Some of them on countries where the main social networks are very different from the Western ones: China, Russia, South-East of Asia. We defined a global strategy with a local management: a central management hub, coordination and analysis represented by the Catalunya Experience Managers; with a local promoters (the CPTs), independents on the management of their pages (integrated on a Facebook Global Brand Page) and in the development of campaigns. On the Social Media Plan we included: Analysis and evaluation of the B2C online promotion actions between the years 2009-2013. Dashboards, variables of analysis depending on the objectives and targets (nationals, internationals, B2C, B2B). Analysis, evaluation and proposals of platforms and 2.0 channels. With specific solutions for Russia, China and the South-East of Asia. Identification of m

ACT

Mashup web site to track blogtrips

This is a mashup for the monitorization of the ACT’s (Catalan Agency of Tourism) blog trips. The microsite is a flexible mashup that updates itself according to the current blog: bloctrip.catalunya.com. The mashup has been extended to include the Instagram Trip, the contest and, soon, the Catalan photography’s exhibition on Instagram.

ACT

2.0 communication strategy

In the end of 2011 the Catalan Agency of Tourism put us in charge of their social network strategy. We analysed their social network presence and edited the standard manual for the social networks of the Agency. In the project we helped to conceptualize, put competitions on Facebook, published their actions on Instagram, analysed the powers of flogtrips and implemented campaigns in AdWords and Facebook Ads etc.